Client: Monika Alters
Our team created the full marketing strategy, including research, personas, posters, and a multi‑platform content plan. I contributed to communication flow, social media planning, and visual direction to strengthen event awareness and engagement.
For RedFest 2026, the work centered on building a clear, research‑driven event identity that could guide students, faculty, and attendees through a multi‑step submission and showcase process. Because the event functions like a digital‑media award ceremony, the system needed to feel structured, consistent, and easy to navigate across posters, communication flows, and social media. Every decisionfrom the visual language to the messaging was shaped around clarity, scalability, and helping participants understand exactly how to engage with the event.